Forward Thinking,
Forward Moving

Combine Industry Expertise with Cutting Edge AI To Unlock The Future

EsperPulse

Smarter AI Deployment for Consumer & Retail Leaders

Companies that benefit the most from AI are the ones who combine AI with the institutional knowledge that already exists in their teams.

EsperPulse combines deep consumer and retail expertise with fnFM®, our proprietary approach to building AI that fits your business instead of forcing you to fit it.

Smarter AI Deployment for Consumer & Retail Leaders

Real Business Results with fnFM^™

fnFM^™ (pronounced Fun-EF-EM) stands for Functional Foundation Model. fnFM^™ turns decades of industry expertise into AI that actually understands your business.

Constraints? Handled.

We build for common constraints. Data quality, technical limits, and resource gaps: our deployment model works around all three.

Our Successes

Impact of EsperPulse Business Solutions

EsperPulse solutions powered by Functional Foundation Model^® (fnFM^®) help P&L leaders deliver measurable results across functional areas and markets.

+11%

Revenue Growth

+25%

Cross-functional Time Saving

-18%

Cost of Acquisition

+12%

Pricing Compliance

+400bp

Net Margins

+15%

iROAS

-45%

Retail Stock-out

-18%

Slow Moving Inventory

+800bp

Forecast Accuracy

Client results 2025, 2026

Paid Search Campaign 1,432 conversions | +30% lift

Outdoor Campaign 3,432 reach | +70% lift

Retargeting Email 2,431 opens | +10% lift

Our Solutions

Our Solutions Help Consumer And Retail Leaders Drive Measurable P&L Improvements

Marketing & Trade Investment Planning & Optimization

A planning solution powered by advanced optimization capabilities including real-time marketing mix models (MMMs).

Competitive Monitoring & Insights

Advanced suite of market monitoring capabilities with a focus on action not just reporting.

Pricing Decision Support

Leverage pricing to achieve sales and margin goals. Deploy complex data-driven decision trees in real-time.

Demand Planning

Smarter demand planning building on the rich data foundation of marketing and trade decisions to save time, resources and to drive higher accuracy.

Brand Planning

A solution that provides a robust foundation for the brand planning exercise, allows brand teams to collaborate cross-functionally and manage large numbers of permutations and scenarios.

Smart Dashboards with Business Acumen

AI powered dashboards that leverage deep industry expertise through Functional Foundation Models and respond to the intent of the user.

Our Products

Strategy and Execution to drive Financial Outcomes

PiOptima

A Marketing and Trade investment planning solution powered by Marketing Mix Models that incorporate the impact of investment as well as environmental factors. Human-controlled optimization capabilities enable users to leverage MMM insights while focusing on business strategy. PiOptima provides the data foundation that can be seamlessly connected to Demand Planning and Brand Planning solutions eliminating duplication across functional groups.

Not your grandmother’s MMM

Our Approach

Business Acumen and Industry Expertise as a Superpower

EsperPulse fnFM^® are built upon a belief that unprecedented business success can be achieved if human expertise and acumen can be scaled beyond human capacity. This is AI as a tool in the hands of smart business people…

Functional Foundation Model^®

Our innovative Functional Foundation Model^® (fnFM^®) framework is a versatile and adaptable neural network-based infrastructure designed for addressing complex tasks within specific domains. It emphasizes practical functionality and foundational support for downstream applications, incorporating advanced techniques like knowledge engineering, transfer learning, and domain expertise integration.